A NEW BREED
of Tobacco Company

We’ve been redefining the way a tobacco company
achieves success since 1999

WE NEED TO BE A COMPANY THAT LISTENS TO CONSUMERS IN A GENUINE WAY, LISTENING TO THEIR NEEDS AND CONCERNS, AND PROVIDING THE INFORMATION THEY REQUIRE TO MAKE AN INFORMED CHOICE

In an era where the risks associated with tobacco are well known, consumers are seeking out increasingly diverse smoking and vaping experiences.

That’s why we see a bright future ahead for MISAB and our industry — the opportunities to bring a wider variety of products to market are greater than ever before. The driving force behind all of our successes to date has been our ability to listen to consumers and provide existing adult smokers and vapers with the products they demand and desire. That remains the case today and will be for the foreseeable future: whether through achieving ever-greater quality and sustainability within our conventional products or developing new vaping products.

 

Yes, this means we have to be prepared to reinvent ourselves sometimes, as we have done in the past. To become more agile in the way we work and continue to innovate, adapt and deliver in an ever-changing business environment. We have the stamina and the energy and we’re excited. If we set ourselves challenges, we’ll get there.

BUILDING A SUSTAINABLE FUTURE

The world we’re operating in is more challenging than ever. All of the parties we interact with expect us to be acting responsibly as we look to secure sustainable, long-term success.

The concept of sustainability has come a long way from its environmental origins and now encompasses a much wider sweep of economic and societal considerations. Thanks to our multinational nature and corporate ethics, we can be proud of the sustainability of our business model and our contribution towards some of the objectives within the UN’s global sustainable development goals (SDGs).

TIMESCALES OF ACCEPTANCE OF VAPING PRODUCTS CAN VARY HUGELY BY REGION AND COUNTRY, REFLECTING A MIX OF SOCIAL, CULTURAL AND ECONOMIC CONSIDERATIONS. WE BELIEVE THE ROLE OF INNOVATORS IS TO PROVIDE MORE OPTIONS, NOT DIRECT OR DICTATE CONSUMER CHOICE.

In an era where the risks associated with tobacco are well known, consumers are seeking out increasingly diverse smoking and vaping experiences.

In order to achieve our goal, we focus on three key priorities across the entirety of our business:

 

Pursue an ambitious growth agenda

 

Raise the bar in Reduced-Risk Products

 

Prioritize our investments

CONSUMER-LED INNOVATION AND HARMONIOUS PRODUCT COEXISTENCE

Our group’s corporate objective is to ensure that we serve four constituencies in a balanced way: our consumers, our shareholders, our employees and society in general. But for us to decide on the right mix of products for the future, there’s no question that consumers head that list.

TIMESCALES OF ACCEPTANCE OF VAPING PRODUCTS CAN VARY HUGELY BY REGION AND COUNTRY, REFLECTING A MIX OF SOCIAL, CULTURAL AND ECONOMIC CONSIDERATIONS. WE BELIEVE THE ROLE OF INNOVATORS IS TO PROVIDE MORE OPTIONS, NOT DIRECT OR DICTATE CONSUMER CHOICE.

We firmly believe that consumers are the ultimate catalyst for change and drive innovation. Talented teams around the world provide these innovations, offering up new and better choices while being clear and transparent about product benefits and risks. This is exemplified in our approach to Reduced-Risk Products.

 

We understand however that change can take time, and consumers around the world want different things from the products we offer. That’s why we’re also committed to fostering a harmonious coexistence between conventional products and Reduced-Risk Products for the foreseeable future.

 

MAINTAINING VIABILITY AND VISIBILITY

In order to deliver sustainable success that works for all we must have access to the things that any industry sector needs…

 

  • Consumers
  • Innovation
  • Capital
  • Talent
  • Raw materials
  • A voice